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Social media is one of the most powerful tools to build a brand and it’s increasingly used by property owners to promote their buildings and engage with residents. It’s considered an easy and cheap way to keep everyone updated about what’s going on at the property, and at the same time it provides residents a platform for communication. 不知道从哪里开始? 亚美手机客户端从这些小贴士开始!
 
定义你的财产的品牌
 
如今品牌就是一切. So first, define your property brand’s personality. In doing so, you need to get familiar with your target audience. Become aware of who you’re trying to reach with your social media strategy. What makes your residential community unique? Besides that, think about what you want to achieve with your social media strategy. 定义的功能, 值, and voice of your brand and use these consistently throughout your social media account(s), which helps residents and potential future residents to get a good feel for your property’s brand. 寻找一点灵感? 看看 StuyTown的 Instagram, 费尔菲尔德的住宅 脸谱网页面或 Park La Brea公寓 推特, who are killing it on social media.
 
分享更新和公告
 
Social media is one of the best options for ongoing communication with your residents. Forget about flooding their physical mailbox or email inbox. You can use social media to inform and update residents about all sorts of property-related information. 如果你的房子正在翻修, social media is an easy way to send updates about the progress. It’s also a great way to send out alerts when you want to remind your residents of maintenance work (IE. AC repairs or water main breaks) or share announcements about facility closings.
 
回答问题并获得反馈
 
除了你和你的住院医生分享, encourage them to share their questions and problems via social media as well. Social media is a great way to connect with your residents, so let them know they can contact you there. Do make sure you answer their questions regularly. Another way to engage with your residents is by asking them for feedback, 所以给他们分享想法的能力, ask them what changes they would like to see at the property or let them rate the facilities in the building. This provides them the feeling they’re participating and their opinion matters.
 
发布提示或推广社区活动
 
Your social media profile provides a platform where residents can look for daily life tips or suggestions. Offer restaurant tips, design or cooking ideas, and local deals at stores in the neighborhood. Not only will this keep them more engaged to the platform, but they will also be more likely to share tips of their own.
Your platforms can also be used to promote events happening at your property. Share details about these events and ask who’s coming. 同样地, you can advertise local community events that are happening in the area, 比如农贸市场或者电影之夜.
 
促进在线活动
 
If you want to engage your residents in online conversations, you can use tons of different social media techniques. 例如, you can ask poll questions about which event to organize next or which fitness class is missing. 竞争总是一个好主意! Try a photo competition in which residents take photos of their apartment decorations and make sure your property is tagged.
 
It may take some time to get your social media presence up and going, 但是当你这样做的时候, you’ll see it’s a great way to create a community and connect with your residents. Residents who feel happy and connected to their building are more likely to stay, 在生产过程中哪一种方法会降低营业额.
 
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